OneDegree appoints Veteran eCommerce marketer as Head of Growth

Virtual Insurer OneDegree Hong Kong Limited (“OneDegree”) has bolstered its management team with a new appointment of Courtney Lau as its new Head of Growth, to oversee OneDegree’s customers’ full lifetime cycle from digital distribution channel to customers’ retention and strategize opportunities to provide customers with more comprehensive products and services at the right point in their life time to strengthen product engagement and grow customer lifetime value.

Courtney is a digital native who has more than a decade of experience in digital marketing and eCommerce. Coming from a 4As media advertising agency, she has worked on multiple bank and finance institution accounts including HSBC, FWD and Promise to strategize their acquisition and brand activities. In 2021, she joined Dyson’s eCommerce Team to drive DTC eCommerce business and owners experience for both Hong Kong and Taiwan markets.

Emily Chow, Deputy Chief Executive of OneDegree, says: “With Courtney’s enthusiasm and expertise in eCommerce and digital, she will help continuously accelerating OneDegree’s digital innovations and scaling our business.”